The success of a company’s idea depends on its ability to be tested. You’re putting much time, money, and other resources into launching an idea if you expect it will be a significant hit. Businesses frequently neglect this phase in their haste to launch their product. They don’t establish a company plan or business model based on their market testing/research and instead embark on their entrepreneurial journey without a blueprint. Furthermore, they are unable to pinpoint who their target audience is. You won’t know who will find your concept valuable until you test it. Without this knowledge, your marketing efforts may fall on deaf ears, resulting in your product concept — no matter how good — going nowhere.